Here’s a win/win proposition for your business: Give back to the community. Not only will you be helping people with whom you share a local connection, but it’s a great way to showcase the altruistic nature of your company. You’ll also create opportunities to build deeper relationships with customers while boosting your brand.
Here are five simple and meaningful ways to give back to the community that could also get your business noticed.
1. Random Acts of Kindness
Martin Kornfeld once said, "If we all do one random act of kindness daily, we might just set the world in the right direction." Random acts of kindness show generosity, compassion and goodwill - and they may create a positive buzz about your business.
Here are several examples:
- Provide hot coffee and donuts to your team when you begin a new project.
- Offer "just because" discounts to new and repeat customers.
- Send gift baskets or flowers to clients upon completion of each job.
- Offer special pricing to new social-media followers.
- If a customer owns a small business, offer to distribute his or her business cards.
2. Small Fixes for Free
You have a wealth of knowledge when it comes to your trade. You also have a network of other experts who know how to get things done. Don't underestimate that most people can't tackle basic fixes around the house.
When you’re with a customer and notice they could use help with some small repairs, offer to make those fixes free of charge. It requires just a few minutes of your time and can result in a lifetime of loyalty. An added bonus is word-of-mouth referrals that could result from your quick fix.
If you're a contractor, for example, consider the following:
- Fix a dripping faucet.
- Change the air filter in the furnace.
- Tighten a doorknob.
- Re-caulk a tub.
- Tighten loose molding.
- Change a light bulb in a hard-to-reach place.
3. Sponsor a Local Event or Team
Local schools, charities and organizations can benefit from your support. Without sponsorships, many little leagues, school fundraisers and other nonprofits could fall short of providing the equipment, supplies, experiences and staff needed to operate.
By sponsoring a local event or team you can promote your business and reach hundreds of people. Not only is your sponsorship enriching local programs, you’re marketing your business. And if you're sponsoring a 501(c)(3) nonprofit, your support is fully tax-deductible.
4. Provide Pro Bono Work
No doubt people in your community need your expertise but simply can’t afford it. Offer to make free repairs or donate products. If you’re not sure where to start, contact local organizations to determine who might need your kind of service.
5. Organize a Team-Building Day
As a business leader in your community, it's important to give back. Habitat for Humanity builds affordable homes for families across the country and they depend on the kindness and generosity of volunteers. Put together a team and do a volunteer day with a local organization or visit Habitat for Humanity to learn about upcoming projects in your area.
Giving back doesn’t have to drain your time or resources. In fact, you’d be surprised at the benefits when you give back to your community. A small investment can boost your bottom line in a big way.
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